3 ways to showcase your product’s quality online

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When people shop in a store, they kick the tires. They feel the fabric. They turn the cabbage over in their hands. In "Life of Brian," Harry the Haggler implores Brian to "Look at it. Feel the quality." You can't do that for your customers on the Internet.

Or can you?

Product Differentiation with Win Win Pricing

Using marketing and pricing to create meaningful product differentiation separates you from competitors and allows you to command price premiums by eliminating bad discounts. Product differentiation is possible with win/win pricing.

Discounts should never lead to a loss of margin. Instead, discounts should reward customers for activities that improve their value — either by reducing your costs or improving overall demand. As a first step, evaluate and build systems that reward customers based on desired behaviors.