3 ways to grow hack your content marketing strategy

By now you’ve likely heard the phrase “growth hacking” almost as often as you’ve read about the power of influencer marketing. Growth hacking, a term originally coined by Sean Ellis in 2010 and used by countless others since then, is built around the mindset of being a hybrid of marketer and coder. Growth hackers answer the question, “How do I get more customers for my product?” with Google Analytics and conversion rates, all the while looking at marketing growth tactics through the lens of data-driven decisions.

Growth hacking’s roots stem from the integration of product development and marketing. When your product is your content and you’re telling the story of your brand, applying growth hacking tactics is the only way you can drive sustained organic traffic and (try to) make your content go viral.