How Do You Sustain Your Brand's Value? Follow These 6 Steps.

When I broke the screen on my iPhone a couple of months back, I asked the Apple care team for help. And the experience that followed exceeded my expectations. The team member involved went out of his way, contacting the nearest store to arrange an appointment to replace my screen -- in less than an hour.

It was that memorable experience which increased the value of Apple in my eyes, through my positive brand experience with the computer giant.

The design, look and feel of the Apple store itself has always provided me -- and obviously many others -- a unique, carefully crafted consumer experience. Apple fought and won the right to protect that experience with a trademark registration that covers the unique design and layout of its stores worldwide. And here again is the core of a good brand experience: Steve Jobs chose a brand name that could grow in the minds of the public, be legally protected and add to the value of the company.

A cost effective approach to outsourcing digital marketing

Using a digital marketing firm is certainly an effective way to meet all the marketing needs of a growing tech venture. Many excellent firms that do a great job can be found in any given city.
The advantage of using a digital marketing firm is both the level and depth of expertise that they can offer their clients. A full service firm can create an integrated approach to all marketing efforts that pulls together social media, search optimization and marketing content development.
That being said, using a full service digital marketing firm is expensive. Many marketing firms shy away from working with start-up as the basic budget is often more than most bootstrapped businesses can afford.

The Digital Era of Going Viral

 
 
 

If you have ever studied the science of cross pollination, you would realize that the plants that use this mechanism to reproduce need certain agents to achieve this goal. These agents are mostly birds and insects and it is the flowers that have certain features; colorful, sweet scented and sometimes contain nectar that that are polinated. When the birds and insects settle on the plants and feed on them, they carry pollen on to the next plant; fertilization takes place, leading to reproduction. If you are to explain this in the language of marketing, you would say the pollen has gone viral.