Marketing in Africa: Finding the perfect fit for Ghana

In the days of old, town criers, gong gongs and banners were but a few of the methods employed by individuals to create awareness for their goods and services. Shoemakers, bread sellers, tailors, etc would come up with songs and chants as they walked past houses and rooms, all in a bid to gain publicity. In Ghana, these can still be seen, especially when one pays a visit to the marketplace.

According to africanoutlookonline.com, the African traditional media are the indigenous means of communication in various countries. They reflect in the various talking drums, folk songs, drama, festivals, town criers, traditional wears, the artifacts, art works, paintings, folklore, among other cultural architecture that reflect in the palaces, shrines, and African cities, towns and villages.

Bridging the rift between social media and traditional media

Is there a company concerned with marketing its products and services that has not yet tapped into the power of social media? Is there also a company that has never used traditional media for any form of advertising in times past though actively involved in the production of goods and services? What makes traditional and social media so different and how can these two come together for an organisation’s benefit?
There are indeed many differences between traditional and social media; the table below lists a few of these differences.