Now
that your company is established and has some sales activity, you'll need to
think about your brand. However, you should resist the temptation to
making branding a DIY activity. Here's why:
1. You
probably don't understand the concept.
Unless
you've actually branded a company or product in the past, you probably think
that brand consists of your name, logo, tag line and the look and feel of your
products.
In
fact, your brand is the emotion that customers and potential customers feels
when they experience your product and service. Those brand elements can only
reflect that emotion.
If you
miss that basic concept, you'll waste time, money and mental energy on those
brand elements rather than on the emotions you're attempting to elicit.
---by-Kofy-Hagan.jpg)
