Making the Uniqueness of your Brand Known

Imagine this; you have finally been called for an interview you have been looking forward to for months. Now is the moment of truth and you do not want to miss any detail;  you bring out the new skirt suit and shoes you have been saving for this special day; all necessary documents set and confidence hoisted;  you are indeed poised and set for action. You get to the organisation’s premises; you are ushered to the waiting room and then boom! It happens; two other candidates, all but their faces, are rocking the same outfit as you are. This was totally unexpected and you do not have any backup plan. What are you going to do? For some people, this will be like the derailing moment of their life or more like the Titanic sinking slowly with just twenty lifeboats onboard. Now the question is; how do you convince your prospective employers that despite wearing the same outfit as the others, you have something unique your fellow applicants do not possess? This is where advertising comes in. You need to create awareness about yourself; enough for your potential employers to take action, in other words, choose you!

Finding Innovative Ways to Play the Name Game

Just as nature abhors a vacuum, organizations hate missing an opportunity to leverage their assets. It is an instinct that has led many to consider whether they can get more out of their names – that is to create corporate brands in addition to their product brands.

The question is particularly relevant for companies in the consumer-goods industry, which typically market their wares under a variety of different names such as Kasapreko’s Alomo Bitters, Unilever’s Dove soap or Nestlé’s Maggi Mixpy.