You Aren't Cut Out for Social Media Marketing

Throughout the last five years, social media marketing has been one of the fastest growing job opportunities. It’s also one of the least understood–by both employers and the employees who fulfill those roles.

Hootsuite CEO, Ryan Holmes, recently published an opinion piece on Fast Company titled, “Inside The Growing Social Media Skills Gap.” Holmes makes the convincing argument in this piece that, “The contemporary workforce is woefully ill-equipped to help companies unlock [the potential of social media].”