5 tips for successful market intelligence programs

Blind navigation of your competitive landscape will leave you vulnerable in your market.  Realization of the need for situational awareness has led to more and more companies seeking competitive intelligence as a resource to maintaining and improving their competitive strategy, not to mention identify their competitors’ strategies.  Competitive intelligence can best be described as appropriately collecting and analyzing imperfect information.  Understanding your competitor’s allows you to anticipate challenges and proactively plan a better market presence.

9 sales and marketing analytics every manager must know

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let’s look at what I believe are the best and most important sales and marketing analytics that can help any business grow and succeed. This post builds on my article on the key business analytics tools, which might make good additional background reading. 

How to drive more conversation from mobile searches

With mobile search becoming one of the primary ways that Internet users find new businesses, it’s very important for companies to focus on how they can drive more calls from mobile. With any business, the end goal is to convert the people viewing your page or searching for your industry into paying customers. Surveys and consumer feedback have shown that the thing most people look for during a mobile search is a phone number—if there is no phone number, they will quickly move on to another competitor.

However, by having a mobile strategy, you can greatly increase your customer conversion rate. There are proven strategies that can help you drive more calls from mobile.

Is your Company at risk of losing data?

Data

According to the IT Trust Curve survey report by EMC Corporation, security breaches cost organisations several hundred thousand dollars more on average than other commonly occurring IT incidents.

While respondents reported an average financial loss of $860,273 due to breaches, incidents such as data loss and downtime also impacted organisations heavily – costing businesses $585,892 and $497,037, respectively, over the course of a year.