Practical Marketing Strategies

From my personal experiences as a marketing student and later as a lecturer in Marketing with the Chartered Institute of Marketing, Ghana, I have realized that most text books are awash with foreign examples that are sometimes difficult for students to grasp. Marketing as a course is clearly related to our ‘day-to-day’ activities and it should be as practical as possible and full of fun.

The essence of marketing is the delivery of customer-centric solutions to maximize the achievement of organisational goals. Every organisation exists to offer some form of solution to its target market and those solutions can be in the form of products or services. 

Marketers should therefore devise strategies to help the organisation to improve its internal weakness and use its identified strengths to exploit the opportunities in the external environment and minimize external threats.

Editorial: The Need for diversity

I remember the day when I made my first sale through the internet; I could not hide my excitement. Every transaction was done through emails; pitching, questions and explanations, agreement forms, etc. The client knew about our company so all he had to do was to authenticate that I was indeed an employee of the company. Once he did and realized how good the product was, he was ready to do business. This was a busy business man who took advantage of the “new media” to get what he wanted.

Media Debate: Are we losing our media content?

It is said in marketing that content is king; this means that content is necessary in every marketing venture. However, content is not only limited to the marketing circles; media draws from it as well. In a recent opinion poll conducted by MM Focus, it was realized that 7 out of 10 workers did not watch TV because there was nothing new to see. Are we losing our media content? Let’s hear the varying opinions from our panelists… 

Advert Analysis - "Gino Truly Cares"



Add caption

Advertising has never been more exciting than in recent times and competition is escalating creativity to amazing heights all over the country. From the stale and academic "straight to the point" kind of scripts, advertising now provides entertainment to its viewers. Recollecting some ads always brings a smile to my face and that is what every advert should seek to do, as well as create an imprint in the minds of their customers.

 

One ad that comes to mind regarding this is the Gino Tomato Paste ad that has been running on TV for quite some time now. You might be familiar with it but if you are not, head over to YouTube to watch it.