Every Software as a Service (SaaS) company has a make or
break moment. And it’s called customer onboarding.
How your team on-boards new customers will determine whether
you retain them or not. Lincoln Murphy, chief customer evangelist at Gainsight,
states, “The first in-app experience your customer has with your product sets
the tone for your relationship, and if it’s confusing, overwhelming, or
otherwise puts up barriers to achieving success (or at least recognizing the
value potential in your product), you’re in trouble.” If you want your SaaS to
maximize its growth, focus on spotting issues in your onboarding process. Here
are seven strategies to get you started:
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