Leveraging Feedback and Referrals for Growth

Operating a small business can be difficult. Usually there are many moving parts managed with limited resources. One has to wear several hats, and time is limited and valuable. 

Selling is helping the buying

I was sitting alongside the MD of a European MNC’s operations in India. We were meeting a team representing a major American software company. The salesperson in-charge of the account walked in with his Country Manager, and a technology expert. The Country Manager simply hijacked the meeting by virtue of his seniority. He had a few things to ‘tell’ us about the product, and those chosen features were faithfully elaborated upon by his Techie Product Expert.