Personalized Marketing Is No Longer a Luxury

 When Felix Baumgartner jumped toward the Earth’s surface from the edge of space, there were few people that didn’t know about it. Social media was ablaze, news outlets had the footage on repeat, and Red Bull’s YouTube page gained another 32 million views.

After Baumgartner returned safely from the stratosphere, the indelible impression that the energy drink literally “gives you wings” remained. It was content, plain and simple -- a YouTube video with 37,000 comments that is now inextricably linked with Red Bull’s brand.