7 things about digital marketing you must know

Digital marketing is something every company has to give due consideration to. Not an online business you say. Too bad because that doesn’t excuse you from anything. Even local, land-based businesses have to focus on the online arena, as that’s where their target audiences are.

Here are seven things about digital marketing you absolutely have to know.

The revolution of engagement on social media

Social media has undergone various changes since its inception. Examples are Facebook's introduction of new features like the cover photos, scheduling of posts on pages, insights from pages, and so on. Twitter has also made some alterations on their platform. Notable among them is the "Retweet with Comment" feature which enables users to increase their character limit to more than 140 when commenting on other users' tweets. Others include sharing tweets in direct messages, uploading and editing videos, accessing location-based content and other innovative features. All these are meant to meet the changes that are going on in the digital space and for companies to stay relevant amidst the stiff competition in the industry.

Can You Live Without Your Mobile Phone?

Mobile phones are no longer a preserve for the elite in society. Almost everyone owns one. They are now part of people’s everyday lives. Life without a mobile phone, for some people, is like life without oxygen; an electrical appliance without electricity; the world without light or a football match without a ball.

The International Telecommunication Union has estimated that about seven billion cellular phone subscriptions would be recorded mid 2013 worldwide. Over 50 million people own mobile phones in Africa. Out of this number, 15 million do not have access to their own television at home.