3 ways to engage customers on social media

Most companies have embraced social media as part of their marketing mix, but they don’t always understand what makes it successful. That means their efforts are often through trial and error.

Meanwhile, there’s rising pressure on marketing budgets even as organizations look for ways to identify, measure and optimize key performance drivers of social media activities.

The revolution of engagement on social media

Social media has undergone various changes since its inception. Examples are Facebook's introduction of new features like the cover photos, scheduling of posts on pages, insights from pages, and so on. Twitter has also made some alterations on their platform. Notable among them is the "Retweet with Comment" feature which enables users to increase their character limit to more than 140 when commenting on other users' tweets. Others include sharing tweets in direct messages, uploading and editing videos, accessing location-based content and other innovative features. All these are meant to meet the changes that are going on in the digital space and for companies to stay relevant amidst the stiff competition in the industry.

How to drive more conversation from mobile searches

With mobile search becoming one of the primary ways that Internet users find new businesses, it’s very important for companies to focus on how they can drive more calls from mobile. With any business, the end goal is to convert the people viewing your page or searching for your industry into paying customers. Surveys and consumer feedback have shown that the thing most people look for during a mobile search is a phone number—if there is no phone number, they will quickly move on to another competitor.

However, by having a mobile strategy, you can greatly increase your customer conversion rate. There are proven strategies that can help you drive more calls from mobile.