Why Product Launches Still Matter

The media reaction to the recent Apple Launch has been a joy to witness. Self-confessed ‘experts’ have labelled it as everything from the dawn of a new technical age right through to the nail in the coffin for Apple. Investors would seem to agree with the latter camp as $30B was wiped off the value of the company in one day. Are Apple’s new products that far off the mark? Was the Apple Launch a failure?

How to Get Close-to-Free Publicity for your Product or Service in Ghana

I have spent the larger part of two weeks trying to tackle this topic from various angles; the serious academic, the fledging young media semi-expert, the student who is planning to enter a career in Media/Marketing/Events/PR/Advertising or perhaps, the klutz caught up in a job with little entertainment despite the outward allure? In the end, I decided to procrastinate for a while and then go with my instinct.