Can You Live Without Your Mobile Phone?

Mobile phones are no longer a preserve for the elite in society. Almost everyone owns one. They are now part of people’s everyday lives. Life without a mobile phone, for some people, is like life without oxygen; an electrical appliance without electricity; the world without light or a football match without a ball.

The International Telecommunication Union has estimated that about seven billion cellular phone subscriptions would be recorded mid 2013 worldwide. Over 50 million people own mobile phones in Africa. Out of this number, 15 million do not have access to their own television at home.

The Digital Era of Going Viral

 
 
 

If you have ever studied the science of cross pollination, you would realize that the plants that use this mechanism to reproduce need certain agents to achieve this goal. These agents are mostly birds and insects and it is the flowers that have certain features; colorful, sweet scented and sometimes contain nectar that that are polinated. When the birds and insects settle on the plants and feed on them, they carry pollen on to the next plant; fertilization takes place, leading to reproduction. If you are to explain this in the language of marketing, you would say the pollen has gone viral.