E-Businesses In Africa Have A Responsibility To Help Alleviate Internet Poverty

In Soshanguve, a township just north of Pretoria in South Africa, there was a small kiosk that sold fruit, cigarettes and snacks to passersby. The owner of the kiosk had recently installed Wi-Fi and, soon after, placed tables and chairs out front. And then her customers soon began to linger. They bought more items; they socialized. Her business became a hub, transforming from a corrugated tin to a kiosk and then to a cafe, growing 800 percent. The Internet anchored passersby to her business and made her — and the community — see things differently. Operate differently. Shop differently.

Marketing in Africa: Finding the perfect fit for Ghana

In the days of old, town criers, gong gongs and banners were but a few of the methods employed by individuals to create awareness for their goods and services. Shoemakers, bread sellers, tailors, etc would come up with songs and chants as they walked past houses and rooms, all in a bid to gain publicity. In Ghana, these can still be seen, especially when one pays a visit to the marketplace.

According to africanoutlookonline.com, the African traditional media are the indigenous means of communication in various countries. They reflect in the various talking drums, folk songs, drama, festivals, town criers, traditional wears, the artifacts, art works, paintings, folklore, among other cultural architecture that reflect in the palaces, shrines, and African cities, towns and villages.