4 Easy Ways to Get Advertisers on Your Site

If you're just getting started on the internet--or simply looking for ways to add new revenue streams to your business--you might be considering accepting ads for other companies' products on your website.

Who wouldn't like to make a few extra bucks without any effort? You just put up a few ads on your site and wait for the cash to roll in, right?

Not necessarily.

3 ways to build your native advertising strategy

Ad-blocking & The Rise of Native Ads

Internet users have expressed their annoyance at the distraction and inconvenience of display ads for years — from the introduction of banner ads in the 90’s to the countless moving and flashing iterations we’ve seen since. So, it’s really no surprise that ad-blocking programs have been barreling into mainstream use. A new report shows that the usage of ad-blocking extensions is up a full 41% globally from 2014. 

Today readers are faced with fewer flashing distractions, but at a price. Ads actually pay for the content that they do want to see. And, since publishers still need revenue from advertising to create the content their readers are seeking, this dilemma has paved the way for the recent rise of native advertising.

8 ways to build a marketing agency

Creating a digital marketing agency can be one of the most rewarding businesses you’ll ever create. In 2006 I created my first digital agency selling websites. I quickly learned that despite me knowing “everything”, what I was doing was setting me up for failure. There were a lot of other companies that my clients could choose from, why would they choose me? What made me different?

Over the following 8 years and 3 different companies, I learned what it takes to build a thriving agency. This has helped me to grow relationships, brand myself and earn a very good living over the years.

Here are a few of the mistakes that I made along the way for you to learn from on your path to building a large digital marketing agency.

Advert Analysis: Drop that yam

If you are an ardent reader of the Advert Analysis Column of this magazine, you will notice that I have remained consistent in maintaining that the telecommunications industry is on my A-list when it comes to adverts. From MTN “Aben Wo Ha” to “Make Your Change With Airtel,” I have outlined many elements that have made these adverts outstanding in my opinion. Yet again, I have been proven right with the new Tigo “Drop That Yam” advert. Let’s take a quick run through the commercial.

The advert begins with a “knocking” ceremony of a lady. During the rite, a phone, which happens to belong to the would-be husband, rings? As he picks up to answer, the lady’s mother interrupts,

My myth of positioning and the demise of advertising

Advertising is like an adolescent. It is misunderstood, mistrusted and abused. Of all the modern scientific marketing management disciplines, it is probably the least trusted by those it is supposed to help: consumers. Now, advertising is going to go extinct and superman David Ogilvy is not here to save it. The severe economic recession of 2007-2009 had cataclysmic effects on business; advertising was not spared. Revenues plummeted and earnings shrank. One of the first places corporate bean counters look when threatened by a cash drought is the marketing department. They begin to think that all the efforts to attract consumers is not really improving the so-called bottom-line. This may not be so smart. It is only logical that when consumers have to scrimp down to every Cedis, you have to advertise more to attract them, right? Wrong. There is a better way to attract and keep customers.