15 Email marketing tips for small businesses

Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.

Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.

Why Marketers Should Care About UX

The role of a marketer has grown dramatically over the last few years. As the KPIs we’re responsible for expand, there’s been a shift in the skills today’s marketers not only need to familiarize themselves with, but master. Marketing through user experience is one of these disciplines.

Traditionally, user experience has been confined to website design. However, it should be seen as any touch point allowing a customer to interact with your brand – even before they’ve made their first purchase and are still in the consideration phase. User experience includes the on-page experience of your website, the functionality of the emails you send out, the ads you display around the web, the way you present yourself through social channels, and even those t-shirts you sent out to your power users last week.