Media Debate: Is print media going into extinction?

There was this rumour some time back that with the advent of social media, print media was heading for the gallows. So we sought the views of some people in the media with the question, “Is print media going into extinction?”

Francis Abban, News Anchor and Journalist, Joy FM

I think print risks extinction but it all depends on what the industry players make of the current situation. The new media is ripping the traditional media to shreds but other media are roping it in and making new products with it. A typical example is how radio and TV programmes turn the social media into an interactive segment in their shows.  Print newspapers like the New York Times and the Guardian Newspaper have found it prudent to build web portals and social media feeds that still keep the readership and market share intact. Unfortunately, in Ghana, only Daily Graphic and Daily Guide newspapers have a vibrant up-to-minute updated websites which also promotes content in their newspaper. 

Media, Heir to the throne?

In the kingdom of brands, content rules as king – it informs people so that they are aware and trust you well enough to do business with you. However, content on its own is a paralysed king because it cannot disseminate itself. It needs someone to run the household and who better to do it than marketing? But wait, this royal family is not complete yet. If content is king, and marketing is queen, who is heir to the throne? I will tell you…it is media.