What
Media is
Before you go on to contest media’s right
to the throne, you need to have very good reasons. Having an understanding of
the role media plays in marketing will help you appreciate its claim to the
throne. It is no secret that media is the means by which mass communication is
collectively regarded. The focus is on mass – television, radio, newspaper
and the internet. If you want to carry your messages out, these communication
vehicles will certainly do that for you.
Take television
for example combines both audio and visual communication, people can actually see live action of
national and international events, be informed about new happenings, and have
access to entertainment without going out at all. Radio as a vehicle of media, provides an inexpensive way of communicating
to all demographics. When you want to get away from the all noise and
motion, print media provides the
perfect solitude for accessing information. As for the internet, I call it the “avatar” – a combination of all three in
one.
With all these channels of communication, getting
information to your subjects has been made easier and simple.
Staying
relevant in a 21st Century World
We have all heard about the emergence of a
new kind of media that poses as a threat to traditional media. On the contrary,
the advent of the new media only shows that media has reinvented itself to stay
relevant in our ever changing world. There are incredible things this new media
can do, which break the limitations of traditional media. The new media gets
information to any part of the world in a matter of seconds.
The
Relevance of Social Media to Content
Social Media enables marketers to build a
good content strategy. For instance, if you are putting information on Twitter,
you know you have 140 characters to express yourself so you couch your message
to fit the word limit. There are other tools that help you to monitor your
content and that of others. Here are some for your consideration…
Followerwonk can assist you if you want to analyse your Twitter audience by age,
location, and bio word clouds. This gives you an idea of who your audience are.
Unmetric is more like the spy; it helps you track your competitors’ social
media content. It can also alert you if your interactive efforts are being
thwarted. This gives you time to act in response or employ data from past events
to plan upcoming activities.
Twtrland: You can use this tool to probe into the Twitter data of any profile
to access information such as their most dominant tweets, highest followers,
and basic demographics.
The
Relevance of Social Media to Marketing
The reason why social media has become a
thing of envy for other forms of media is probably what marketers are able to
do with it. Do not get me wrong, traditional media has not been pushed to the side.
It is still a very important tool for marketing, which when ignored, can land
marketers into dangerous waters. However, social media has become a bigger
platform now. Combining technology and social interaction at a lower cost? Tell
me which marketer would pass up such a great deal?
The era of waiting for monthly statistics
before you know what consumers think about your brand is over. Marketers can
now interact with their customers and potential customers. With social media,
you can get instant response as soon as somebody twitches. Marketers are able
to provide quick feedback to queries, assist with any difficulties and give any
info on a brand.
Now you have the full picture of why we now
crown media as the heir apparent to the throne. Let us embrace it, support it
with all our might with the immense benefits it brings to business. What are
your thoughts?
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