“Good,
better, best May
I never rest; Until
my good is better And
my better, best.”
The above is a
popular rhyme most of us learnt in our early childhood education. But I wonder
how many people actually pay attention to these simple, yet powerful words. I
believe the difference between success and mediocrity lies in the very context
of these words. What distinguishes a successful enterprise from one that is
struggling to keep its customers is enshrined in the idea these words present.

