Search Engine Marketing: The Alchemy of Our Age

Practitioners of alchemy strove to turn common metals into gold. It was a magical effort to achieve wealth. Unfortunately for its adherents, no compound was ever discovered back then to create such a reaction. Today, however, there exists a tool that can help entrepreneurs realize fortunes -- Google.

In the past, growing your customer base took significant time or money – often both. Yet, in a digital world where most purchases begin online, Google search results can funnel large amounts of interested prospects to small operations – quickly and inexpensively.