Why Facebook Is Essential to Your B2B Marketing

Business-to-business (B2B) marketing on Facebook is not new, yet the usage is getting more common among businesses. Facebook is quickly becoming the most powerful platform in social media because of the sheer numbers of users, the engagement levels (when done right) and the targeting possible for paid placements. 

Email Marketing: How to handle negative responses

Being in the world of marketing for almost a decade makes you get used to the client response, whether it is good or bad. The question arises immediately is how to deal with the negative responses, how to convert negative responses into a hot response? However, if good responses benefit you bad responses give you experience and enables you to learn & understand where you’re lacking. Being a marketer, at some or the other point you will have to come across such situations.