E-commerce; the Perks, the challenges and the way forward

Electronic Commerce

Electronic commerce, or simply e-commerce, involves engaging in trade or conducting a business over an electronic network; usually the internet. E-commerce operates in all four of the major market segments: business to business, business to consumer, consumer to consumer, and consumer to business.Amidst various challenges, the e-commerce sector in Ghana seems to be thriving healthily and growing in leaps and bounds.