The revolution of engagement on social media

Social media has undergone various changes since its inception. Examples are Facebook's introduction of new features like the cover photos, scheduling of posts on pages, insights from pages, and so on. Twitter has also made some alterations on their platform. Notable among them is the "Retweet with Comment" feature which enables users to increase their character limit to more than 140 when commenting on other users' tweets. Others include sharing tweets in direct messages, uploading and editing videos, accessing location-based content and other innovative features. All these are meant to meet the changes that are going on in the digital space and for companies to stay relevant amidst the stiff competition in the industry.

Ten rules of social media marketing

We all love social media, not just for fun but because of the platform it gives for better business upgrade. Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. Howev

er, getting started without any previous experience or insight could be challenging.

From maximizing quality to increasing your online entry points, abiding by these 10 rules will help build a foundation that will serve your customers,  your brand and, perhaps, most importantly, your bottom line.

Common Marketing Mistakes

Marketing your company does not have to be difficult or expensive. There are many techniques you can use to draw attention to your product or service without having to break the bank. People want the advantages that come with good marketing but sometimes, they make some pretty silly mistakes. Here are a few of them.

Social Media: Marketing's New Frontier

Technology has drastically changed the way we interact. It has made communication easy, simple and faster. The explosion of mobile technology and availability of internet access in fusion with social networks and media has ensured that communication no longer remain in the traditional formats. Marketers all over the world are making good use of this development to their advantage.

Marketing on social networks is relatively cheaper than traditional marketing. Social media basically represents low-cost tools that are used to combine technology and social interaction with the use of words, graphics, sound and videos. These tools are typically internet or mobile- based. Examples are Twitter, Facebook, Blogs, Youtube, Pinterest, Instagram, you name them.