Social media has undergone various changes since its
inception. Examples are Facebook's introduction of new features like the cover
photos, scheduling of posts on pages, insights from pages, and so on. Twitter
has also made some alterations on their platform. Notable among them is the
"Retweet with Comment" feature which enables users to increase their
character limit to more than 140 when commenting on other users' tweets. Others
include sharing tweets in direct messages, uploading and editing videos, accessing
location-based content and other innovative features. All these are meant to
meet the changes that are going on in the digital space and for companies to stay
relevant amidst the stiff competition in the industry.
Businesses are also adopting different ways to reach
customers. Most of them are using social media to target their customers and
prospective clients in the social media landscape. Brand engagement is also
radically evolving. Businesses are finding smarter ways to reach their
consumers and prospective clients. Engagement has also been tagged as a factor
in marketing which increases sales; your brand wins the trust of customers and
enables long lasting relationship.
According to an article on www.adweek.com by Katy D'arcy, a social media strategist, Facebook will in 2016 launch a 'Live'
option which will allow brands to engage customers in new and creative ways. If a company is launching a new product, or
organising an event for its clients, it can open its event to all customers who
will engage them through the Facebook "Live" feature.
If businesses want to strengthen their brand and be major
players in the industry they operate in, they ought to be innovative with their
engagement on social media, and for that matter, "Live" engagement on
Facebook and other options from YouTube and Google Hangout.
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