Hashtags are so pervasive these days, Justin Timberlake and
Jimmy Fallon spoof them on TV. Companies now integrate hashtags into
commercials, window displays and websites. Consumers use hashtags on Instagram,
Pinterest and Twitter to filter their results and share their #TBTs (or
Throwback Thursday photos).
The reason for their popularity? Hashtags allow you to find
timely content online in real time. When you search a specific hashtag, you
find recent, if not instant, results. These results can be refreshed and
updated minute by minute. This is quite different from using keyword terms on a
search engine and finding an article that could be several years old.
Also, for companies and their owners, hashtags allow you to
track what’s being said about your industry and your business.
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