4 Tips for Maximizing the User's Advertising Experience

2015, in many ways, was a year in which digital advertising failed the consumer, and many of these fed-up users finally took a stand with ad-blocking. From irrelevant ads to intrusive ad formats, it’s never been more clear that the industry could be doing so much better. This year, it’s way past time for brands and agencies to start putting consumers’ needs and their state of mind first when delivering mobile advertising. In the fast-paced digital era, consumers put a high premium on their time and attention, and expect to have control over their interactions with brands, on their terms, especially on their most personal device – mobile. The advertising world needs to recognize that, and there needs to be a user-first paradigm shift in mobile advertising that looks something like this:

Why Marketers Should Care About UX

The role of a marketer has grown dramatically over the last few years. As the KPIs we’re responsible for expand, there’s been a shift in the skills today’s marketers not only need to familiarize themselves with, but master. Marketing through user experience is one of these disciplines.

Traditionally, user experience has been confined to website design. However, it should be seen as any touch point allowing a customer to interact with your brand – even before they’ve made their first purchase and are still in the consideration phase. User experience includes the on-page experience of your website, the functionality of the emails you send out, the ads you display around the web, the way you present yourself through social channels, and even those t-shirts you sent out to your power users last week.