Some people absolutely hate the idea of personal branding
because they think it feels fake or forced. Sure, I’d hate that too. Who
wouldn’t? But an effective personal brand should never feel forced by
definition.
I’m going to let you in on an insider secret. Brand building
is actually a misnomer. You don’t sit down and decide what you want your brand
to be. In fact, that’s completely the wrong way to go about it. The secret to
building the perfect personal brand is this. You don’t actually “build” a great
personal brand, you “extract” it. It may not be an easy or comfortable process,
but figuring out what makes you “you” is a necessary first step to making your
brand realistic and relatable.
The people who skip this step and jump immediately to
packaging themselves are the ones who end up with forced brands that they can’t
relate to and ditch after a week.
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