Showing posts with label Psychology. Show all posts
Showing posts with label Psychology. Show all posts

The Psychology of Color in Marketing and Branding


The psychology of color as it relates to persuasion is one of the most interesting — and most controversial — aspects of marketing.

The problem has always been depth of analysis. Color theory is a topic of complexity and nuance, but splashy infographics rarely go beyond See ‘n Say levels of coverage.

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