5 Content Strategy Lessons Pokémon Go Can Teach You.

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The 1990s saw the launch of the Pokémon series, where trainers traveled to different places on a quest to catch all Pokémon by defeating the gym leaders.

Flash-forward to 2016. Pokémon Go has taken the gaming world by storm. Players can virtually launch their red and white Poké Ball to catch the pocket monsters.

6 Tools to Develop an Outstanding Social Media Marketing Strategy

In today's technological world, it seems that social media dominates everything. This can make it difficult for a company to stand out. Big companies as well as smaller companies and entrepreneurs will be all over social media, trying to gain the attention of customers. All of this can make it harder for the less social media-adept companies to get a foothold among their competitors.

All of these companies want to get in on the social media craze and use it to their advantage, to advertise and market themselves to all the users out there. But there are so many different social media channel out there, and so many different ways to market on social media. What can a company do to make themselves stand out among the crowd of other companies on social media? What strategies are there they could use?

Integrating Your Digital and Offline Local Marketing Campaigns

Even established brands are still pondering how they should allocate their marketing budgets in 2016. One of the biggest mistakes they make is trying to choose between investing in digital or offline marketing campaigns.

There is no denying that digital marketing is extremely effective. U.S. retailers spent $60 billion on digital advertising last year. However, digital advertising is even more effective when used in conjunction with offline marketing efforts.

Digital and offline campaigns create a brand image. The Rule of Seven sets a powerful standard that every marketer should follow. The idea is simple: the average consumer needs to be exposed to a brand’s message seven times before making a purchase.

Branding Lessons From Steve Jobs

"It’s a complicated and noisy world," mused a younger Steve Jobs, "and we’re not going to get a chance to get people to remember much about us. "

That chance to make a memory, he says, is the essence of brand marketing.

For Jobs, who looks so Jobsian—and so 1997—in his sandals, shorts, and turtleneck, that chance to make a memory presents the fundamental question of branding. The oft-mythologized executive laments that Apple's brand had fallen off, and the way to get back was not by talking about speeds or megahertz or why Apple is better than Windows.

How marketing technology enables brands to be more human

Automation in marketing can be a really great option for any business—as long as it’s implemented well. Freeing marketers from the more mundane and repetitive tasks that sometimes come along with the job, allows them more time to focus on the bigger picture. But don’t think you can “let the machines do the talking”—sloppy, boring or even “robotic” feeling marketing is rarely effective, especially in the modern digital era where speed and pin-pointed relevance are crucial to the survival of any kind of company. There’s simply no room for mediocrity when it comes to appealing to customers, and automating too much destroys the human engagement factor vital to a successful digital marketing strategy. 

How to create a truly addictive content

It’s important to create content that provides value to your target audience. But how can you push it to the next level and make it truly addictive content? Remember, you only have eight seconds or less to grab your reader’s attention and hold it.

Social Media Today recently asked top influencers their secrets to creating addictive content. Here are a few of our favorite tips and how you can apply them to your own content marketing strategy.