Advertising
budgeting for 2013 is underway, but let’s look at 2017. That’s is the year when
Millennials – the generation now in their mid-teens to mid-30s – will have more spending power
than any previous generation. While they’re known to be the generation
of “ScreenAgers,” they’re elusive consumers thanks to a
constant barrage of marketing and advertising messages. Because of their
“always on, always connected” lifestyle, it’s easy for marketers to assume that
they’re hearing your messaging.
