How to Capitalize on Customer Feedback: Three Loyalty – Boosting Steps

Today, consumers want to provide helpful insight for the brands they interact with, but most companies are not taking advantage of customer feedback, even though it's in their interest to ask for input from their customers across multiple touch points.

6 proven methods for customer satisfaction

91% of unhappy customers will never purchase from you again (Liveworkstudio.com). The number 1 objective of any business should therefore be the creation of happy customers. Businesses that create happy customers grow and flourish, while the ones that don't, stagnate and perish.

Yet for the #1 objective it is severely underrepresented in companies' goals and metrics. This is partly due to the fact that measuring customer satisfaction is not as straightforward as e.g. measuring revenue streams or website visitors, making it hard to set up clear goals. There are however some great metrics and tools out there designed for this purpose. Let's go through some that can be applied in your business today. 

Customer Loyalty Programmes that Work

For me, these two words, “customer loyally” that have been put together bring to mind my mobile phone.

What has customer loyalty got to do with a mobile phone? My mobile phone is the one device I am most attached to. Beyond the close attachment, I still require the services of a network provider to make better use of this device. If you look around you, you will agree with me that we feel the least loyalty towards our network providers. No wonder most of us usually switch over from one network to another, keep more than one SIM card or even port our numbers to other networks. We are all looking for the best services, aren’t we?