Email Marketing: How to handle negative responses

Being in the world of marketing for almost a decade makes you get used to the client response, whether it is good or bad. The question arises immediately is how to deal with the negative responses, how to convert negative responses into a hot response? However, if good responses benefit you bad responses give you experience and enables you to learn & understand where you’re lacking. Being a marketer, at some or the other point you will have to come across such situations.

15 Email marketing tips for small businesses

Email marketing is a great way to reach your customers where they are without spending a lot of money. But it’s a big responsibility, too—people don’t give their email addresses to just anyone. Thinking about starting a company newsletter? Here are some tips to keep in mind.

Make it easy to subscribe. Post a signup form on your homepage, blog, Facebook page, and wherever else your customers and fans are already active. You might want to collect names and birthdays (for a special offer or gift) or invite readers to join groups, but don’t go crazy with the required fields. A too-long subscribe form might scare people off.