Editorial: The Need for diversity

I remember the day when I made my first sale through the internet; I could not hide my excitement. Every transaction was done through emails; pitching, questions and explanations, agreement forms, etc. The client knew about our company so all he had to do was to authenticate that I was indeed an employee of the company. Once he did and realized how good the product was, he was ready to do business. This was a busy business man who took advantage of the “new media” to get what he wanted.