Simple Ways to Generate More Business on LinkedIn

In case you hadn't noticed, there's a whole lot happening over on LinkedIn right now.

From a new, freelance marketplace to the ongoing, furious debate about whether or not the world's largest "professional" network is becoming too much like Facebook, there's plenty to ponder.

If, like me, you're mainly interested in using LinkedIn to generate business for yourself, all of this is good news.

Long story short, LinkedIn is improving by leaps and bounds - particular in its ability to facilitate business deals between its 433 million members.

Below are six specific, proven steps that I've seen work time and again in studying how to sell your products and services over on LinkedIn.

What Advertising Agencies And Clients Must Do Differently To Succeed

The shift to analytics-driven marketing and technology-enabled business growth has changed the nature of advertising agencies. The era of “Mad Men,” where advertisers primarily focused on TV, radio, and print advertising is gone. In its place are specialists who focus on social media, digital media, and traditional media. And, there are behemoths who attempt to pull all disciplines into a single house.

On top of it, the traditional agency model was built on a revenue generation approach that included media placement; while there were different models, the most common one was based on a percentage of the media placed (e.g., 15% of the value of media placed). That model is being disrupted as programmatic media buying takes hold and clients push for changes in the agency compensation model.

A day in the life of a sales person

They go from office to office holding briefcases filled with papers. They are always prepared. Rejection is a common thing for them but they are never deterred. Regardless of the long hours, they may have to drive in traffic or walk in the sun, they always keep a smile and a positive demeanor. They know that at the end of the day, all that matters is closing the deal. For as long as I can remember, I have been fascinated with salespeople. Being the inquisitive journalist that I am, I decided to spend a day with Kwame, a seasoned salesman, to learn a few tricks of the trade and to truly understand what it is like to be a salesperson.