2014 is here with us; bringing in its wake the FIFA World
Cup tournament. This is possibly the biggest sporting event in the world.
Everyone is talking about the World Cup; who made the list, who is tipped to
win, etc. Even me, a sworn anti-football fan is writing about it now.
Well, while some people (very few), like me, want to
run away from this event, others are over the moon about the opportunities that
come with it; footballers are eager to show what they are made of, countries
are doing all it takes to make sure their teams have the right preparation that
will help them win their matches, fans are excited to travel to Brazil and
cheer on… In the background are marketers and advertisers, who will be taking
advantage of this global interest to advertise and market their brands.
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