If you are an ardent reader of the Advert Analysis Column of
this magazine, you will notice that I have remained consistent in maintaining
that the telecommunications industry is on my A-list when it comes to adverts.
From MTN “Aben Wo Ha” to “Make Your Change With Airtel,” I have outlined many
elements that have made these adverts outstanding in my opinion. Yet again, I
have been proven right with the new Tigo “Drop That Yam” advert. Let’s take a
quick run through the commercial.
The advert begins with a “knocking” ceremony of a lady. During
the rite, a phone, which happens to belong to the would-be husband, rings? As
he picks up to answer, the lady’s mother interrupts,
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