How Do You Sustain Your Brand's Value? Follow These 6 Steps.

When I broke the screen on my iPhone a couple of months back, I asked the Apple care team for help. And the experience that followed exceeded my expectations. The team member involved went out of his way, contacting the nearest store to arrange an appointment to replace my screen -- in less than an hour.

It was that memorable experience which increased the value of Apple in my eyes, through my positive brand experience with the computer giant.

The design, look and feel of the Apple store itself has always provided me -- and obviously many others -- a unique, carefully crafted consumer experience. Apple fought and won the right to protect that experience with a trademark registration that covers the unique design and layout of its stores worldwide. And here again is the core of a good brand experience: Steve Jobs chose a brand name that could grow in the minds of the public, be legally protected and add to the value of the company.

4 Tips for Maximizing the User's Advertising Experience

2015, in many ways, was a year in which digital advertising failed the consumer, and many of these fed-up users finally took a stand with ad-blocking. From irrelevant ads to intrusive ad formats, it’s never been more clear that the industry could be doing so much better. This year, it’s way past time for brands and agencies to start putting consumers’ needs and their state of mind first when delivering mobile advertising. In the fast-paced digital era, consumers put a high premium on their time and attention, and expect to have control over their interactions with brands, on their terms, especially on their most personal device – mobile. The advertising world needs to recognize that, and there needs to be a user-first paradigm shift in mobile advertising that looks something like this:

5 pricing tips for small companies

The sluggish economy has everyone talking price. Dollar stores are thriving – Family Dollar Stores stock price is up 60% over the past year; Dollar General’s stock price is up 27% since November – putting pressure on industry king of cheap, Wal-Mart, whose stock price in comparison eeked out a 3% increase over the past year as it struggles to maintain top-line growth. What can small companies do in this price squeeze? I contacted Rafi Mohammed, a pricing strategy consultant and author of the pricing strategy book, “The 1% Windfall: How Successful Companies Use Price to Profit and Grow,” for his thoughts. He offered the following 5 tips:

How to create a truly addictive content

It’s important to create content that provides value to your target audience. But how can you push it to the next level and make it truly addictive content? Remember, you only have eight seconds or less to grab your reader’s attention and hold it.

Social Media Today recently asked top influencers their secrets to creating addictive content. Here are a few of our favorite tips and how you can apply them to your own content marketing strategy.