Are you a marketer or missionary?

I often get asked why it can be hard to advance a strategy or agenda in the workplace.  How do you get people behind your idea? I think it's helpful to ask, how are you practicing the art of persuasion now: as a marketer or a missionary?

Marketers identify people’s values and tie their product, cause or agenda to those values. Missionaries identify people’s values and try to change them. It’s a heck of a lot easier to be a marketer than a missionary in the workplace.