Advert Analysis: Mobile Water

One morning, as I was browsing through YouTube videos, I came across an advert from Mobile Water which really stood out for me. I was torn between amusement and exasperation. I also began to ponder on the approach and what Mobile Water sought to achieve with the advert.

The advert opens with a small group of people sitting in a commercial bus, or what is commonly referred to as “trotro.”  A woman sits next to a gentleman, who appears to be very excited and enchanted by her beauty. The man, who cannot contain himself, exclaims “Oh my goodness! I’m love you! I’m kiss you!” to the bemusement of the lady and the irritation of the other passengers. He stretches out his hand with a look of pure awe on his face towards the lady and to the surprise of everyone, reaches out for a sachet of mobile water.  The lady cannot help but voice out her irritation when she says, “ah!” The gentleman then looks at the camera and says “Mobile Water, wo y3 me taste!” while all the passengers burst out in laughter.

I notice three things about the advert;