Good Product vs. Good Marketing

The ultimate goal of a company is to deliver a product or service to its consumers. Having a good product is a given. Consumers expect your product or service to be good. But having a good product is almost certainly not enough to ensure success. As a general rule, sales and marketing success is a function of how your product or service is perceived by customers. It does not matter what you think about your product or service. It ONLY matters what customers think about it.