Is the desktop PC on its way to extinction?

The introduction of laptops, followed by smart phones, net books and now tablets, seems to have started the debate on whether or not the desktop PC is on its way to extinction. Without a doubt, mobile phones and tablets are becoming smarter and they have enough computing power as previous computers which occupied large spaces. But can we say that the desktop PC is on its way out?
I remember, recently, when two of my children were about to start university, both requested for computers to assist in their school work. My first instinct was that they would want laptops but to my surprise, one of them insisted on a desktop PC. I was surprised because I thought it was all about portability and the ability to go mobile. But I guess I did not have the whole story. My son outlined his reasons for the desktop PC. He "wanted to use it for gaming and most laptops and other devices did not have the required specifications." Secondly, the performance and life expectancy of the desktop outweighs that of the laptop. Thirdly, it is easier to upgrade parts of the system unit of a desktop. Finally, he indicated that he worked better in a fixed position with the mouse and keyboard which the desktop had. He had made points which sounded cogent but is this the whole story?

Our Love/Hate relationship with technology

As someone would say, “We are all prisoners of our own devices.”  This holds true depending on where you stand and your competencies. Well, I am speaking with regards to technology. Buying the latest gadget, using the latest app, or switching to mobile banking is thrilling for some, but terrifying for others. This is quite understandable, considering the fact that as at 2010, only 10% of the Ghanaian population had computers, 4% had access to the internet and 72% owned mobile phones.  The Ghanaian is relatively slow when it comes to the adoption and usage of technology.  Marketers need to understand what motivates or inhibits the use of technology and capitalize on it. 

The digital era of going viral

If you have ever studied the science of cross pollination, you would realize that the plants that use this mechanism to reproduce need certain agents to achieve this goal. These agents are mostly birds and insects and it is the flowers that have certain features; colourful, sweet scented and sometimes contain nectar that that are pollinated. When the birds and insects settle on the plants and feed on them, they carry pollen on to the next plant; fertilization takes place, leading to reproduction. If you are to explain this in the language of marketing, you would say the pollen has gone viral.