Mobile Is Global, and Advertisers Need to Acknowledge It

Multicultural consumers are now wealthier and more tuned in than ever. The ethnic composition of the U.S. has changed dramatically in recent years, and these multicultural groups are more technologically savvy than the rest of the population. They are 38 percent more likely to fall within the top mobile usage bracket and average 78 hours a month on mobile devices.

This change isn't limited to America, either. India is the second-largest smartphone market in the world after China, and with the Freedom 251 retailing for less than $4, it's the fastest growing market, too. These developments mean that mobile is the answer for global brands trying to engage worldwide audiences via one medium.