Personalized Marketing Is No Longer a Luxury

 When Felix Baumgartner jumped toward the Earth’s surface from the edge of space, there were few people that didn’t know about it. Social media was ablaze, news outlets had the footage on repeat, and Red Bull’s YouTube page gained another 32 million views.

After Baumgartner returned safely from the stratosphere, the indelible impression that the energy drink literally “gives you wings” remained. It was content, plain and simple -- a YouTube video with 37,000 comments that is now inextricably linked with Red Bull’s brand.

How to Make Snapchat Work for Your Personal Brand

Visual marketing is one of the top ways to build your brand and attract a larger audience. If you want to take your social media strategy to the next level then Snapchat could be a great network to add to your mix.