The Shocking ROI of Influencer Marketing

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program:

1. There is a glut of content being created, and breaking through the noise is more difficult than ever
2. The precipitous decline of organic reach on Facebook (and now Instagram) makes social media promotion of content a trickier proposition
3. Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing
4. Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise

12 Inbound Marketing Strategies That Will Accelerate Your Business' Growth

Outbound marketing isn’t what is used to be. Not too long ago, outbound strategies like cold calls, cold emails and mail would be decent ways to grab the attention of your desired customers. Today, however, it’s simply not the case.   Customers have become skeptical and jaded by outbound techniques, and thus marketers are finding a new trend: inbound marketing. If executed effectively, inbound marketing can be a powerful tool to grow your customer base, boost SEO, and gain more traction. However, inbound marketing is a complicated set of methods. Here are several strategies you can employ to optimize your inbound marketing campaign.