5 top internal branding activities for start-ups

Start-ups need to make conscious effort to brand themselves in order to stand out in highly competitive environment. Below are the 5 tips for internal branding for start-ups

Are you a marketer or missionary?

I often get asked why it can be hard to advance a strategy or agenda in the workplace.  How do you get people behind your idea? I think it's helpful to ask, how are you practicing the art of persuasion now: as a marketer or a missionary?

Marketers identify people’s values and tie their product, cause or agenda to those values. Missionaries identify people’s values and try to change them. It’s a heck of a lot easier to be a marketer than a missionary in the workplace.

How to build your personal brand on social media

These days, personal branding is all the rage. From fashion bloggers to YouTube entertainers, celebrities and more, creating a product and putting it out there can be one of the most fulfilling occupations. The good news is that you already have the product. It’s you! The process of turning your image into a brand involves how you present the set of values that define you, and in turn, your brand.