5 Ways to Boost Your Sales Career With Social Selling

I want to share a story of someone who has taken off in her career based on these 5 tips. Lindsey and I have had some great conversations to get to know her story a bit better and below is how she did it.

Little did Lindsey Boggs know when she graduated with an opera degree she would share a stage with Shaquille O'Neal and be described as a "social selling legend" by the Head of Marketing at LinkedIn. Lindsey knew from a young age she was destined to be on stage, just a different stage than she expected. 

Lindsey knew there was more to her career than her first job out of college being an executive assistant at a Fortune 500 company. She's always been very outgoing and Type A (ENFJ, for those that are curious), but it wasn't until she networked with some friends that she knew she was destined for a career in software sales. It took 9 long months of persistence (more on that later) to get her first sales interview, but once she got in, she soared, and quickly. 

Search Engine Marketing: The Alchemy of Our Age

Practitioners of alchemy strove to turn common metals into gold. It was a magical effort to achieve wealth. Unfortunately for its adherents, no compound was ever discovered back then to create such a reaction. Today, however, there exists a tool that can help entrepreneurs realize fortunes -- Google.

In the past, growing your customer base took significant time or money – often both. Yet, in a digital world where most purchases begin online, Google search results can funnel large amounts of interested prospects to small operations – quickly and inexpensively.

9 sales and marketing analytics every manager must know

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let’s look at what I believe are the best and most important sales and marketing analytics that can help any business grow and succeed. This post builds on my article on the key business analytics tools, which might make good additional background reading.