Real Time Marketing - The Power of Now

Some years ago, it was rare to get information or news around the world just when it happened. When an event happened in one part of the world, it took days or sometimes months before the news got to the other part of the world. However, the story is different today, the world has become, what some experts call, ‘a global village;’ information reaches people from one continent to the other within a blink of an eye. Now you can get access to information concerning new inventions and you do not necessarily have to be in the country where it took place. Why? Because we live in a real time now.

What is Social Marketing?

Marketing as a profession has many branches. The Chartered Institute of Marketing UK classifies marketing into the various branches: social sciences, communication, strategy and research. The most synonymous with marketing is communication, but the social sciences have contributed more to the profession than people think.

The Future of Branding

Brands are more like “best friends” – they form an important part of our lives, carry specific meaning for every individual and are accepted or rejected based on how well they keep promises. Brands are so ingrained in our daily lives that we cannot do without them.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”

 

The Digital Era of Going Viral

 
 
 

If you have ever studied the science of cross pollination, you would realize that the plants that use this mechanism to reproduce need certain agents to achieve this goal. These agents are mostly birds and insects and it is the flowers that have certain features; colorful, sweet scented and sometimes contain nectar that that are polinated. When the birds and insects settle on the plants and feed on them, they carry pollen on to the next plant; fertilization takes place, leading to reproduction. If you are to explain this in the language of marketing, you would say the pollen has gone viral.